dengeki daioh

Manga magazine demographics

Alex Leavitt and I exchanged a few tweets yesterday about his (excellent) Yotsuba&! article, and one point that came up was the way to obtain demographic data about manga magazines. I'm surprised it's not better-known, so it probably deserves its own how-to post. Here it is.

As you know, manga magazines are divided into several categories depending on their broad target demographic, mainly manga for boys (shounen), for girls (shoujo), for men (usually seinen, literally “young men”) and for women (josei or ladies' comics, although the latter term may refer to erotic titles as well). These broad categories are used for classification, especially in book shops, so it's useful to know where a certain manga or manga magazine belongs, even though it doesn't necessarily say much about the contents of said manga (these are not genres), nor in fact about the actual gender and age of readers as we will see.

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